One of the best ways to increase your email marketing list is to offer completely free course that teaches how your target customer base that they need to know and sell your product or service at the same time.
This works well in the building as its base and customer loyalty to your company, as people will sign up, giving you their email addresses, and make you more recognizable through the regular delivery of messages in your inbox.
That's how you can create your own to attract customers mini-course to help you build your base and increase conversion rate:
To create your email mini-course you need to either buy an e-marketing system, which has the ability to voice mailbox, which is the ability to pre-set messages to go on periodic intervals, when someone picks on the list, or take advantage of email marketing company for handling that for you.
Define your topic and create attention-grabbing title. Think about what you want to teach your prospects - you want to focus on solving problems or providing unique information that a person signing up for a mini-course.
Now you can concentrate on building your content. Your e-mail mini course shall consist of eight to twelve letters to be delivered within eight to twelve days. Most of these emails must contain valuable, Actionable content that will help your prospect solve their problems or to give them information, I do not know, but I want to. Two or three letters, however, can focus on other services that you offer, which will also contribute to the prospects OUT.
Now add your call to action, which is basically what you want your new prospects to do - buy from you. Do not batter the reader with the sensation of sales, rather than being thin or include a resource box at the end of each message with a link to a web page with your offer and call to action, or to include PostScript (PS), which includes a reference to the same page.
You can do this in the message body, too, which makes a natural connection between the content of email and the product that you want to buy them.
Finally, at the end of each letter, add a teaser. "In our next lesson we will talk about ..." eg. This will keep the reader engaged and awaiting the next email.
You obviously need to develop a selection box will appear on your site - on the main page, if possible - so people can subscribe to your mini-course. This should at least capture name and email address of the person signing up. If you feel you need additional information, such as phone number, you can include that too, but keep in mind the conversion rate better than less information you ask for.
If you use email marketing companies will be able to advise you on this issue.
If you are going to send a mini UPS is certainly a sign of other messages, such as a weekly newsletter, do not forget to tell them of their registration. Nobody likes spam, unsolicited e-mail. Also give them the opportunity to unsubscribe.
Now you're done you'll need to know how your mini-course carries. Your e-mail marketing software or the company will be able to tell you:
-Number of subscriptions per day / week / month
Open-number from the e-mail
-CTR
-Refuse facilities
Use this information to configure your e-mail marketing, until you get the best out of him.
Once you get your course is working well, you should start seeing an increase in the transformation from the casual reader a paying customer!...
